Also known as Pay-Per-Click marketing, PPC essentially uses search engine results to drive customers to your website. Good SEO will help you rank very high on Google, but PPC will get you to the top with sponsored ads where many other businesses are also advertising. This has unique advantages if done well.
This refers to ads that run before, during and/or after a video stream on the internet. For example, the ads you often see on YouTube.
PPC remarketing adds an extra element to the PPC advantage. When visitors land on your site but fail to convert into customers, special code on your website allows those visitors to see your ads on other sites even after leaving yours. This makes them “warm leads” because there is already familiarity with your brand.
We harness social relationships and social networks to promote your product or service to its most relevant audience.
In a nutshell, this means advertising on websites (desktop or mobile), free downloadable apps and games etc. The ads may contain text, images, videos, audio or a combination of these.