Technology and media are all around us. And for those of us planning to launch a business, having a well-made website to stand out among the dark and chaotic chasms of social media is more crucial than ever. But like all things, no website is built the same.

Marketing is communication in its simplest definition. The frequent misunderstanding and even mishandling of marketing has damaged both the industry’s reputation as well as public perception. We address why this is and how we should remedy the problem.